Dang
Dating app
Competitive Analysis
User Persona
Journey Map
Usability Testing
UX Methods
Tools
Adobe XD
Market Research
Interface Design
Data Capture
Duration
6 Months
My Role
Role & Responsibilities
As a UX designer for the Dang App, my main responsibilities included creating mockups and prototypes to visually demonstrate and test the planned design changes. I also performed competitive analysis to understand the market landscape, trends, and areas for potential differentiation and improvement.
Project Duration
The project spanned six months, during which I collaborated closely with the development team and stakeholders to enhance the user experience of the Dang App.
Tools & Methods Used
During this project, I used Adobe XD and Photoshop to create high-fidelity mockups and prototypes. To understand user behaviors and needs, persona research was conducted, and user flows were established. I created wireframes to outline the app's structure and interactions before moving to prototyping and user testing to validate the design and functionality.
Project Overview
The Dang App is an innovative social media dating platform that promotes the development of authentic relationships. It allows users to upload various content types, including images and videos, to better express themselves and foster stronger engagements with others on the platform. Unlike other dating apps that operate on a subscription basis, the Dang App employs a pay-per-use model for messaging services, which means users only pay for the messages they send or receive.
The Problem Space
The challenge was to improve the user interface of a dating application in a way that enhances the user experience and introduces unique features that differentiate it from competitors.
Project Goals
Provide personalized recommendations & fostering community and engagement
Encourage / motivate users to seek a long-term relationship
Ensure privacy and security
Target Audience
Our primary target audience is young singles who are looking for serious, long-term relationships
Primary Persona
Andrea
23 year old | Female
Competitor Analysis
Through our competitor analysis, we're identifying the unique selling points of Hinge and Tinder, which we can learn from and potentially improve upon with our app. By critically analyzing our competitors, we hope to create a more innovative and user-friendly app that addresses the needs and preferences of our target audience better than Hinge and Tinder.
Journey Map
With step-by-step navigation and user-friendly features, our dating app's journey map ensures that users can easily navigate the app and find meaningful connections with other users.
Design Iterations
Fitt’s law states that the amount of time required for a person to move a pointer to a target area is a function of the distance to the target divided by the size of the target. Thus, the longer the distance and the smaller the target’s size, the longer it takes to complete the task.
Fitt’s Law Application
Minimalistic cues that activate and animate upon touch for system visibility
Navigation bar at the bottom in accordance with Fitt’s Law for easier access
Users can just chat with each other instantly, avoid the pressure to carry the conversation
Inclusivity & Diversity
Our app focuses inclusivity and diversity by providing features that cater to a wide range of users with varying backgrounds and preferences.
Allow you to choose the people you want to date!
Be inclusive with your gender!
Brand Guidelines
The Dang app deliberately embraces a vibrant color palette that exudes liveliness and captivates users, acting as an energizing backdrop throughout their dating app journey. This carefully selected range of hues fosters a positive and uplifting user experience, mirroring the transformative and revitalizing impact that dating apps can have.
User Flow
After understanding the pain points, I refined the user flow to ensure it is optimized for a seamless and intuitive user experience.
Low-fi Wireframes
I worked on the wireframes to map out the features and what the layout will look like. With a total of 49+ screens, I was able to have an end-to-end view of the app before making the high-fidelity mockups.
Proposed Features
Questionnaire Onboarding
The questionnaire onboarding process plays a crucial role in assisting users to create comprehensive customer profiles, enabling them to carefully choose their preferred dating options and express their interests. By engaging in this questionnaire, users have the opportunity to delve into their personal preferences and articulate who they are as individuals. This thoughtful approach encourages meaningful connections by facilitating more informed and compatible matches based on shared interests and values.
Modern & Intuitive Interfaces
The modern and intuitive interfaces of our dating app are designed to provide users with a seamless and enjoyable experience. With sleek and contemporary designs, these interfaces offer a visually appealing and user-friendly platform for navigating through various features. The intuitive nature of the interfaces ensures that users can effortlessly explore profiles, engage in conversations, and discover potential matches.
Instant Communication
Our dating app prioritizes instant communication, enabling users to connect and interact with ease. Whether it's sharing interests, discussing hobbies, or simply getting to know each other better, our app facilitates quick and convenient communication, paving the way for meaningful connections to flourish.
Enhancing Privacy with Reporting & Blocking
Our platform empowers users to maintain a secure and respectful environment by promptly reporting any concerns or issues they may encounter. The ability to block unwanted users provides an additional layer of control, enabling individuals to curate their dating experience and interact only with those they feel comfortable with. By implementing these privacy-enhancing measures, we create a space where users can confidently explore connections, fostering a sense of safety and trust.
Expressing Affection Through Gifts
Our dating app provides a unique feature that allows users to express their affection by sending virtual gifts to their matches. This delightful functionality adds an extra layer of excitement and warmth to the dating experience.
